Mass Media , Socio-economic Situation Audience and Agenda-Setting the Knowledge Related to Healthy Lifestyle ( Case Study : people over 40 years old in Kermanshah City )

Javad Afshar kohan, boroomand Sharafi
2016 جامعه شناسی کاربردی  
We can study the history of research about diseases with emphasis on various parameters. One factor is verities or types of diseases and another factor is social conditions and contex, social situation and social actors (such as mass media ,family, and ...). Nowadays, along with progress in human society, non-communicable diseases have become more common. So that, according to the World Health Organization, sixty percent causes of death are non-communicable diseases. With development the
more » ... elopment the diseases discourse, we need to revise the fact of health and factors that affected on that. Now, for example, social conditions are important index for research about diseases. Then, following the "Health Transition" in the world, we need a new approach for study and research about health. This approach is adopting a healthy lifestyle and emphasizes the responsibility of individuals in this respect. Also, that approach concentered on acquiring knowledge in the field of health. The mass media is a primary source of information for knowledge related to healthy lifestyle and its roles among audiences is important for analysis the subject. On the base of this approach, researchers should attend to some factors that increase or decrease the levels and death of people's knowledge. With development of people's knowledge, we can analysis the development of peoples 'actions, especially in the field of health. The concept of "Health-based lifestyle" or "healthy lifestyle" helps to understand the differences among the peoples in the field of everyday life and describes the effects of mass media, in the determination of that .also, socio-economic situation of people, effects on their knowledge .Material & Methods: This research uses the Multiple Regression and Path Analysis. We study the role of mass media on agenda-setting the knowledge related to healthy lifestyle. In this respect, are presented three variables: Media Application, need of Orientation and Socio-economic Status. The research method is survey study. A cross-sect [...]
doi:10.22108/jas.2016.20482 doaj:ff95bd90cbbe40d4b6e5cce6805df213 fatcat:wxoeqqbfdfgtlldmbtzeuipy3m