Application of Symbols in Creative Technology Design —— Taking Mercedes-Benz as an example

Zhang Jing, Liang Yan, M. Anpo, F. Song
2021 E3S Web of Conferences  
Symbols are widely used in all aspects of social life widely used in all aspects of social life, especially in the field of technology. Symbols highlight the characteristics of innovative technology design by transmitting information, increasing recognition, building brands and shaping images. In order to stand out and make great progress in fierce market competition, symbolic creative technology must be regarded as an important content of product design and integrated into it. This paper
more » ... es the importance of symbol creative change in product design and even brand through examples.
doi:10.1051/e3sconf/202123605021 fatcat:qqisot7nbrb2tnarywqkd3el5m