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In this paper, we empirically demonstrate the growing importance of reliability by measuring its effect on user behavior. We present an approach for broadband reliability characterization using data collected by many emerging national initiatives to study broadband and apply it to the data gathered by the Federal Communications Commission's Measuring Broadband America project. Motivated by our findings, we present the design, implementation, and evaluation of a practical approach for improvingarXiv:1709.09349v1 fatcat:bosjurmhone4bp3q2ynvengpjy