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Journal of Small Business Strategy
The field salesperson is the small businesses· primary contact with customers and must be well-informed and responsive to customer needs. Jn.formation technology tools can help the salesperson meet these needs. However, the question of exactly which tools are instrnmental in providing the salesperson sufjicient levels of responsiveness needs to be answered. Given the investments associated with the various forms of software and hardware, firms need to know which forms will make a difference.fatcat:j2horayga5cjhjdsm2qqux7x6e