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Dynamic Commercialization Strategies for Disruptive Technologies: Evidence from the Speech Recognition Industry
2014
Management science
When startup innovation involves a potentially disruptive technologyinitially lagging in the predominant performance metric, but with a potentially favorable trajectory of improvement -incumbents may be wary of engaging in cooperative commercialization with the startup. While the prevailing theory of disruptive innovation suggests that this will lead to (exclusively) competitive commercialization and the eventual replacement of incumbents, we consider a dynamic strategy involving product market
doi:10.1287/mnsc.2014.2035
fatcat:choiu3xvy5ghffqnflza37h2uy