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Mid-flight Forecasting for CPA Lines in Online Advertising
[article]
2021
arXiv
pre-print
For Verizon MediaDemand Side Platform(DSP), forecasting of ad campaign performance not only feeds key information to the optimization server to allow the system to operate on a high-performance mode, but also produces actionable insights to the advertisers. In this paper, the forecasting problem for CPA lines in the middle of the flight is investigated by taking the bidding mechanism into account. The proposed methodology generates relationships between various key performance metrics and
arXiv:2107.07494v1
fatcat:pvoxsadvzzgo3apmdqs6zdhb7q