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This study is intended to introduce social axiom theory to South African business researchers and, in this process, to provide new empirical evidence pertinent to the South African context. We examine social axioms in the largest and most representative national metropolitan population ever studied, providing scores for social axiom dimensions at the individual-level and nation-level, as well as assessments of relations with sociodemographics, values, personality and life satisfaction. Thedoi:10.4102/sajbm.v42i4.501 fatcat:cqmmnfjkcjaoxce7wz5r3btfsm