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This paper is an attempt to analyze some of methodologies and models used to identify the most important factors to promote competitiveness on different levels: international, national, regional, industrial, and under a systemic and cluster approach. The purpose is to support the design of an appropriate model to analyze competitive performance of a local industry in Mexico, specifically the candy industry. The results are useful to understand the areas of opportunity present in the candydoi:10.2478/joim-2014-0031 fatcat:5jo6skpq4bhelpdehnsom5ruyi