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Green marketing is a process of producing environment friendly product. Such type of products that are safe from different hazards. Now a days Green marketing is exploring day by day. The eco-friendly products are making by many companies in Globe. Our Purpose of this study is basically to identify that what kind of factors influence the green purchase intentions of consumer of Pakistan. Four preceding factors influence the consumer's purchase intentions based green marketing. By usingdoi:10.5296/jsr.v5i1.6566 fatcat:cxb225stcffllcbyi3wo5v3j5q