The subject of the present research is comprised by the regional processes in sphere of culture and arts through the prism of personality. On the material of the applied sociological study by the author in eight subjects of the Russian Federation we have singled out image-bearing accidents of regional education in the sphere of culture and arts, not connected with its essence, but springing up under an influence of globalization realia: e.g. subjective hedonization of education;

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... ion life strategy, parallel to ousting of the spiritual component into the background of the professional existence; domination of the ethnic factor as the basis of relations in poly-ethnic regions; strongly evident critical phenomena in the period of mastering a profession; low degree of accepting a profession as a form self-realization of personality; the loss of significance of the professional life activity. The research used the methods of analysis and synthesis, of grouping the data, factor analysis, field socio-cultural research. The scientific novelty of the research is associated with singling out of the development trends of regional education in the sphere of culture and arts in the conditions of the global "challenges", which increase possibilities of its multi-aspect optimization. The article has proved a provision about an expansion of practically oriented functional framework of education in the field of culture and arts, granting the creative youth a basis for the public, communicative activity. The general picture of the educational process in the field culture and arts forms a complicated vector reality having its own specific features in each region, which are determined by the economic status of the territory, its geographical position, uniqueness of the resident ethnoses, the extent of development of the educational system. The idea of a transformation of internal, spiritual senses of man towards the external consumer interests and a possibility of their restoration through the system of education and training the cadres is prospective for practical usage.