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The use of English Borrowings (EBs) in French ads remains a widespread practice. Through a systematic analysis of 175 French ads extracted from French news articles, this essay evaluates features of EBs usage, introducing the notion of enregisterment as an analytical framework. Specifically, the fourfold aim of this essay is to examine the frequency of EBs; the types and perceived meanings of EBs; the visual presentation and graphic integration of the EBs in the ads; and the extent of awarenessdoaj:66954c06518f43b0a8e133f11116061f fatcat:54d7v3kabzbjdd6jjh7dacvlxy