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Psychophysicists and sensory physiologists emphasize the effects of sensory stimuli on decision-making. Psychologists and economists, however, have long known that decision-making is influenced substantially by an organism's prior experience concerning the "value" of alternative choices, expressed in terms of likely positive or aversive consequences. Brain circuitry that mediates decision-making should reflect both sensory and value influences, and we have recently been able to demonstrate suchdoi:10.1016/j.neures.2006.04.004 fatcat:mja5yvu2tbcjrmfx3a7abvvicm