The Role of Mobile Social Networks in Information Diffusion

Ms Wagh
2016 International Journal on Emerging Trends in Technology (IJETT)   unpublished
Mobile Social Networks have become ubiquitous in our daily life; as such it has attracted great research interests recently. Online social networking technologies enable individuals tosimultaneously share information with any number of peers. Quantifying the causal effect of these mediums on the dissemination of information requires not only identification of who influences whom, but also of whether individuals would still propagate information in the absence of social signals about that
more » ... s about that information.Before fully utilizing mobile social networks as a platform for viral marketing, many challenges have to be addressed. In this paper, we address the problem of identifying a small number of individuals through whom the information can be diffused to the network as soon as possible, referred to as the diffusion minimization problem. The real trace compared to existing algorithms, and the distributed set-cover algorithm outperforms the approximation algorithm in the real trace in terms of diffusion time.