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Effect of Environmental Turbulence on New Product Development: A Case of Serial Mediation of Strategic Flexibility and Bricolage in High-Tech Industries of Chengdu, China
Few studies have examined the role of mediating mechanisms played by bricolage in the relationship between strategic flexibility and new product development, even though most of the studies view strategic flexibility as a capability to cope with environmental turbulence and promote product innovation. The bricolage approach embraces the resource-based understanding of the product development process as a concrete process of recombining resources in the process and exploring the mechanismsdoi:10.20944/preprints202206.0157.v1 fatcat:btwbqsn7wvchfbzf7rmtktu7le