Guided by the general idea of "Let go of two head, hold the middle" of the new round of electric power system reform, seizing market opportunities and forming a competitive advantage have become the key to the transformation and development of large-scale state-owned power generation enterprises. Based on the research of new electric power reform policy, this paper analyzes the prospects of large-scale state-owned power generation enterprises in electric selling business from the perspective of

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... value flow, technology flow and business flow and makes a tentative plan and exploration analysis on the development mode, business process and profit model. Power generation enterprises should be aware that allowing them to invest in electric selling business is a major opportunity, which will facilitate the integration of production and sales, extend the industrial chain and optimize the allocation of resources so that large thermal or low-cost hydropower units can generate more power and improve overall efficiency.