Packaging and Brand Label Training in Karak Home Industry, Kalijirak

Fadjar Harimurti, Bambang Widarno
2021 Proceedings of the International Conference on Environmental and Energy Policy (ICEEP 2021)   unpublished
Community Service Activities were carried out in Talang Kalijirak Village, Tasikmadu Karanganyar. In the village, there is a home industry that produces Karak. Sriwahyuni, a person with a disability, is one of the perpetrators of the home industry. Karak's production business aims to increase income. Based on the observations, the problems faced by partners in marketing their products are: (1) poor product packaging; (2) no product brand/label; (3) less effective marketing system. The solutions
more » ... to this problem are: (1) assisting partners in the packaging process; (2) assist in the creation of visually appealing labels (3) assisting partner in promotion by displaying banners. The expected result of all PKM activities is an increase in the number of customers from Partners. Community Service Activities are proven to have provided benefits for Partners. For example, improving product packaging with plastic materials that are stronger and more hygienic, products already have the YU-SI Brand, and on product labels, the composition of ingredients and call orders are listed. In the future, these products are expected to compete in the market and increase sales.
doi:10.2991/assehr.k.211014.009 fatcat:tw5dpdvxfvhynkwefhtcoq2btm