A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is application/pdf
.
EVALUATION ANALYSIS OF AIRLANGGA UNIVERSITY FACULTY OF VOCATIONAL EDUCATION'S BRAND EQUITY USING CUSTOMER BASED BRAND EQUITY CONCEPT
2019
TIJAB (The International Journal of Applied Business)
Indonesia is now facing a new order of global world in terms of economics, educations and other infrastructures. Therefore, Government focus on developing an education system which is not only based on academic and professional fields but also vocational fields during the last decade. Brand is the identity of a product that can be used as a measurement of its quality. The concept is customer based brand equity (CBBE) which will be adopted in this study.This study aims to determine the strength
doi:10.20473/tijab.v1.i1.2017.33-46
fatcat:uvulbwkx3jcxrd5iebvtkpq45q