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Consumer Preference and Willingness to Pay for an Officially Certified Quality Label: Implications for Traditional Food Producers
2007
Agricultura Técnica
A B S T R A C T A study was carried out in Chile in order to evaluate consumer preference and willingness to pay for a certified quality label on traditional food products, employing a conjoint analysis method. A total of 234 individuals were interviewed in two Chilean cities, Santiago and Talca. A homemade blackberry (Rubus ulmifolius) marmalade and three product attributes with their respective levels were chosen (price, quality label and jar appearance). Nine hypothetical product concepts
doi:10.4067/s0365-28072007000300009
fatcat:sxxea77frzf7xhpqxjqgrmp2ua