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This paper explores how evaluation, which has expanded at all levels of school governance across Europe, shapes parental roles by studying how local school governors and schools in Sweden represent evaluation to parents on their websites. Websites are prime locations for public communications and are useful for exploring the functions of evaluations intended for parental use. In recent decades, parental influence over school has increased through 'choice and voice' options, while the role ofdoi:10.3402/edui.v7.29971 fatcat:4kz3yi6rgjc75lsmjzfruleqja