Research on Female Consumers' Impulsive Consumption Based on Perspective of Consumer Purchase Decision Model in Sichuan, China

Shaobin Wang
2021 Learning & Education  
This paper integrated and analyzed the impulsive buying behavior of Sichuan female consumers in three objectives: the factors that promote or inhibit the impulsive purchase decision-making process, influencing factors of marketing stimulation, and suggestions of improvement for existing business strategies. Combining relevant theories and the characteristics of the Chinese shopping environment constructed a theoretical model of the influence mechanism of female consumers' impulsive buying
more » ... ons. In addition, herd psychology served as a moderating variable to observe whether it has a moderating effect on the original model.
doi:10.18282/l-e.v10i3.2478 fatcat:uonmct6oircg7ou6i7cj6be3fy