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We integrate concepts from research on emotion and memory to show how critical exchanges-or anchoring events-can suddenly and durably change the rules for organizational relationships, leading them to reach nonreciprocal forms like altruism or competition. We define these events and discuss the likelihood of their occurring as a function of the current state of the relationship, the time in that state of the relationship, and the social context in which the event takes place.doi:10.5465/amr.35.3.zok373 fatcat:hky6cdboaraarb4lkczw2pkv3a