Digital divide is normally measured in terms of gap between those who can efficiently use new technological tools, such as internet, and those who cannot. It was also hypothesized that web 2.0 tools motivate people to use technology i.e. social networking sites can play an important role in bridging digital gap. The study was conducted to determine the presence of digital divide in urban and rural areas of district Muzaffrabad, Azad Jammu & Kashmir. A cross-sectional community based survey was

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... onducted involving 384 respondents from city Muzaffrabad and village Garhi Doppta. The existence of digital divide was assessed on the basis of the questionnaires given. Chisquare test was applied to find the association of different demographic and ICT related factors with internet usage. Despite the growing awareness there are possibilities of gender, age and area based digital divide. Outcomes of the survey affirmed that web 2.0 based web-sites are becoming popular and attracting people to use internet. Keywords-AJ&K digital divide; ICT; web2.0; social networking; social inclusion and cohesion enabling approaches; net-living life styling personalization and optimization; subjective human and social factors; well-being through net living I.