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Efficient Delivery Policy to Minimize User Traffic Consumption in Guaranteed Advertising
[article]
2016
arXiv
pre-print
In this work, we study the guaranteed delivery model which is widely used in online display advertising. In the guaranteed delivery scenario, ad exposures (which are also called impressions in some works) to users are guaranteed by contracts signed in advance between advertisers and publishers. A crucial problem for the advertising platform is how to fully utilize the valuable user traffic to generate as much as possible revenue. Different from previous works which usually minimize the penalty
arXiv:1611.07599v1
fatcat:kx4bzlny6jcanaqonomncxop3i