Business Performance of Health Spa Tourism Providers in Relation to the Structure of Employees in the Republic of Croatia

Sanela Vrkljan
2017 Acta Clinica Croatica  
Health spa tourism services are provided in special hospitals for medical rehabilitation and health resorts, and include controlled use of natural healing factors and physical therapy under medical supervision in order to improve and preserve health. Health tourism is a service industry and therefore labor-intensive industry in which human resources are one of the key factors of business success. Th e aim of this study was to analyze business performance of special hospitals for medical
more » ... for medical rehabilitation and health resorts in Croatia in relation to the structure of employees, specifically the number of physicians and total medical personnel, as well as the share of physicians and medical personnel in the total number of employees. Th e assumption was that those who employ more physicians and medical employees are more successful. Th e empirical research was conducted and the assumption was tested fi rstly by correlation analysis and afterwards by regression analysis. Th e total number of employees in the researched health resorts and special hospitals amounted to 2,863, of which the share of physicians specialists accounted for almost 7%, while the share of total medical staff was almost 53%. From the results of our research, it can be concluded that special hospitals for medical rehabilitation and health resorts, which employ more physicians and medical personnel, are achieving better fi nancial business performance. Based on the results obtained, it is possible to provide guidance for further growth and development in the direction of basing the primary off er on medicalhealth off er, rather than on wellness off er, which is a strong trend in the world. Th ese fi ndings are important for planning the health and tourism policies in Croatia and similar countries.
doi:10.20471/acc.2017.56.04.15 pmid:29590723 fatcat:gmzhlmvgyjhu7jwmr2hyvbu7m4