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African Media Review
The trend in modern mass communication appears to be toward the imposition of the cultural, economic, and political values of the societies with the most advanced communication and information technologies and media sources. The consequence of this reality is that the cultural values, national aspirations, economic needs, and political independence of developing countries are not taken into consideration. Thus, the national interests of African states make it imperative for them to carefullypmid:12281811 fatcat:rao4pb6wqrdnrmepulxnuvsp5i