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The economics of beauty has been an emerging issue recently. Report revealed handsome and beautiful people earn more than ordinary. This research investigated the correlation between personal traits and beauty as well as happiness. We aim to discover (1) what are the personal traits and the degree of beauty that influence happiness and (2) what are the personal traits and degree of happiness that influence beauty. We used synthesized data mining techniques (clustering and classification) todoi:10.5296/ijhrs.v3i4.4551 fatcat:g3gzzzsnife2tngo6uanitdcw4