A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2016; you can also visit the original URL.
The file type is application/pdf
.
Discovering business intelligence from online product reviews: A rule-induction framework
2012
Expert systems with applications
Online product reviews are a major source of business intelligence (BI) that helps managers and marketers understand customers' concerns and interests. The large volume of review data makes it difficult to manually analyze customers' concerns. Automated tools have emerged to facilitate this analysis, however most lack the capability of extracting the relationships between the reviews' rich expressions and the customer ratings. Managers and marketers often resort to manually read through
doi:10.1016/j.eswa.2012.02.059
fatcat:h5joczpeonfz3cor7by5a4pgvu