Students' Uses and Gratifications for Using Computer-Mediated Communication Media in Learning Contexts

Zixiu Guo, Felix B. Tan, Kenneth Cheung
2010 Communications of the Association for Information Systems  
Despite a growing stream of research into the use of computer-mediated communication (CMC) media in higher education, there remains limited understanding about the students' motivations for using CMC alongside non-CMC media within a learning context. This article identifies seven dimensions of motivation from the perspective of uses and gratifications (U&G), including information seeking, convenience, connectivity, problem solving, content management, social presence, and social context cues.
more » ... was found that each CMC satisfied different motivations for its use, and that overall CMC best fulfilled information seeking, convenience, connectivity, and content management motivations. This study also identifies a number of similarities and differences between CMC and non-CMC media in terms of the motivations for their use. Finally, the study concludes with a discussion of the implications for Information Systems (IS) researchers, higher education, and organizations.
doi:10.17705/1cais.02720 fatcat:sskulev4gzhrjmligbmc7d5zvm