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Role of social media in creating avenues for startups
2019
Journal of management and science
Social media platforms are an indispensable part of entrepreneurship practices. They offer entrepreneurs a platform for business growth and brand development. However, little is known about the effect of social media use on identifying entrepreneurial opportunities. Utilizing social cognition theory, this research focuses on how certain factors—prior knowledge, alertness, and social media—may impact two aspects of opportunity: the discovery and the creation of entrepreneurial opportunity. This
doi:10.26524/jms.2019.12
fatcat:5hqj4rqj7bbyjo64ibpkziwr3u