The magic words: Using computers to uncover mental associations for use in magic trick design

Howard Williams, Peter W. McOwan, Susana Martinez-Conde
2017 PLoS ONE  
These authors contributed equally to this work. * Abstract The use of computational systems to aid in the design of magic tricks has been previously explored. Here further steps are taken in this direction, introducing the use of computer technology as a natural language data sourcing and processing tool for magic trick design purposes. Crowd sourcing of psychological concepts is investigated; further, the role of human associative memory and its exploitation in
more » ... l effects is explored. A new trick is developed and evaluated: a physical card trick partially designed by a computational system configured to search for and explore conceptual spaces readily understood by spectators.
doi:10.1371/journal.pone.0181877 pmid:28792941 pmcid:PMC5549901 fatcat:i45ozyxqjve2feyqphqi37tgfi