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These authors contributed equally to this work. * email@example.com Abstract The use of computational systems to aid in the design of magic tricks has been previously explored. Here further steps are taken in this direction, introducing the use of computer technology as a natural language data sourcing and processing tool for magic trick design purposes. Crowd sourcing of psychological concepts is investigated; further, the role of human associative memory and its exploitation indoi:10.1371/journal.pone.0181877 pmid:28792941 pmcid:PMC5549901 fatcat:i45ozyxqjve2feyqphqi37tgfi