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Social Media Analytics in Social CRM - Towards a Research Agenda
2016
Bled eConference
Social Media have emerged as an additional source of information for companies. Regarding an analysis of the huge data volumes within the Social Web, other approaches than manually analyzing social content are needed. Thus, Social Media Analytics (SMA) applications have emerged in recent years and have become inevitable for automatically generating valuable insights. However, these tools still suffer different shortcomings, which inhibit a deeper analysis and understanding of data. This
dblp:conf/bled/WittwerRA16
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