We present a phenomenological analysis of the cos 2 ϕ asymmetry recently measured by the COMPASS and HERMES collaborations in unpolarized semi-inclusive deep inelastic scattering. In the kinematical regimes explored by these experiments the asymmetry arises from transverse-spin and intrinsic transverse-momentum effects. We consider the leading-twist contribution, related to the so-called Boer-Mulders transverse-polarization distribution h_1^(x, k_T^2), and the twist-4 Cahn contribution,

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... g unpolarized transverse-momentum distribution functions. We show that a reasonably good fit of the data is achieved with a Boer-Mulders function consistent with the main theoretical expectations. Our conclusion is that the COMPASS and HERMES measurements represent the first experimental evidence of the Boer-Mulders effect in SIDIS.