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Small industrial sector is one of the economic sectors that have the potential to thrive in the area of Pekanbaru Riau in general and in particular, which are small rattan craft industry. The opening business opportunities and easy entry of new competitors in the business of rattan has put an increasingly competitive business position. Theoritically, creative entrepreneurs who created the product development strategy is considered able to retain and win business competition rattan. This studyfatcat:x2ii2nwwdjhghikwkgf7xtz4hq