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International Journal of Gender
The mobile phone is an excellent example of a rapidly developing innovation that changes societal norms and lifestyles and may also affect gender relations. Previous research has shown that technology design and technology usage behavior is gendered: men and women position themselves in relation to technology based on femininity and masculinity norms (We use a social constructionist view and discourse analysis to look at how German men and women position themselves in relation to the mobilefatcat:2xk3b627a5defaq6gi3okub6ge