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The Determinant Factors of Travelers' Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values
2018
Sustainability
From a previous literature review, there are rare studies that focus on integrating Sustainability Values (SVs), the Theory of Planned Behavior (TPB), and Unified Theory of Acceptance and Use of Technology (UTAUT2) to predict potential travelers' behavioral intentions. In light of this, the research is designed to propose a comprehensive understanding of potential travelers' choices for sustainable hospitality businesses by integrating SV, TPB, and UTAUT2 into a theoretical framework, by
doi:10.3390/su10061869
fatcat:knvtkgniqzb2tekllgx2ptyy2i