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Advances in Social Science, Education and Humanities Research
As an economic phenomenon, price discrimination has its unique characteristics and influence, and the advent of the era of big data will change its traditional characteristics and influence. This paper integrates the impact of price discrimination on consumers, businesses, and society in the era of big data and shows how to use legal and economic means to standardize price discrimination to make it play a positive role as much as possible. It is concluded that because consumers will paydoi:10.2991/assehr.k.220504.102 fatcat:7o7n6keztfgivhtlg23ajwgx7u