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A Systematic Underpinning and Framing of the Servicescape: Reflections on Future Challenges in Healthcare Services
2018
International Journal of Environmental Research and Public Health
Ever since Bitner defined the term "servicescape" as the physical environment in which the service is assembled, several scholars have attempted to better understand the impact of the built environment in the context of different service settings. While servicescape is a topic of increasing academic interest among scholars and practitioners, most studies in the area are dedicated to understanding the built environment of hedonic service. More studies are needed to examine utilitarian
doi:10.3390/ijerph15030509
pmid:29534035
pmcid:PMC5877054
fatcat:2y353igbtre6zbqpygsirw2hze