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What are some of the common practices for taking new ideas and converting them into products? What are the key obstacles that cause the failure of research prototypes turned into commercial products? This workshop examines the practices that have worked well and the approaches that can help developers and managers avoid customer problems.doi:10.1145/1176617.1176641 dblp:conf/oopsla/ManclFLOU06 fatcat:qgobdkvjhba3fmockvcrwhvk2i