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Journal of Communication and Education
Mobile games have become popular in recent years and people play mobile games during their spare time. Th is study exp lored the reasons why people keep on playing mob ile games. The research question is: What drives people to continue to play mobile games. It was hypothesized that perceived enjoyment and subjective norms influenced people's continued intention on playing mobile games. A survey was distributed through Facebook and set up in GoogleDoc, with 200 co mp leted valid questionnaires.fatcat:fpgsgiwy5rfzfgpwkmewzhcgtu