Dimensions of Internet Commerce Trust

K. Damon Aiken, Robert Mackoy, Ben Shaw-Ching Liu, Richard Fetter, Gregory Osland
2007 Journal of Internet Commerce  
Trust is a central construct and plays a critical role in understanding Internet consumer behavior. This research seeks to directly address the subject of Internet Commerce Trust (lCT) by developing a valid, reliable, and generalizable scale to measure this multifaceted subject. Two separate studies reveal a common five-factor structure. These dimensions are labeled (1) Certification, (2) Resources and Capabilities, (3) Shopping Method, (4) Reliability, and (5) Communication Viability. An
more » ... te measurement of ICT will serve as a viable control factor in future studies of Internet consumer behaviors, segmentation analyses, and in marketing strategy research. doi:lO.1080/15332860802086136 {Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HA WORTH. E-mail address: Website:
doi:10.1080/15332860802086136 fatcat:tgxc3kxfx5ebxbfdpqdji3445u