PENGARUH SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN SEMEN PADA PT. SEMEN TONASA (PERSERO) PEMASARAN WILAYAH II DI SAMARINDA

Oleh
unpublished
The aim of this research is to know how far is thw influence of channel of distribution applied by PT. Semen Tonasa in Samarinda marketing bureau towards the producer, agents, retail and consument. The one which inluences them is the quantity of the distribution cannels used by the company to market the production. In the analysis by using simple liniar regression got the : Y =-948.943,712 + 75.155,228 X, it means that every addition of the distribution channel it is hoped the volume of the
more » ... e volume of the sale will cover the substraction = 873.789,484 ton. Then to know how the closed relation between distribution cannels used and the effect of the sale volume (r) the result is 0,896. So r is the same or smaller than 1, it means that those are correlated. All are determined by the quantity of the them.The other proofs are being counted by the volume of both factors.
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