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An Effective Approach to Design Customized Mobile Phone
2022
International Journal for Research in Applied Science and Engineering Technology
Abstract: In recent years, companies started not only to ask customers by means of market research but to integrate them into the innovation process. Within information systems (IS) research, both customization as a way to serve the inside-out of customers and as a form of customer integration and value co-creation (outside-in) has been considered. However, since many software vendors have consummated the shift from being manufacturers to being service firms, in practice, customization as a
doi:10.22214/ijraset.2022.45623
fatcat:jhjfrcxwenbt3gj5rp3nqqodeu