An Effective Approach to Design Customized Mobile Phone

2022 International Journal for Research in Applied Science and Engineering Technology  
Abstract: In recent years, companies started not only to ask customers by means of market research but to integrate them into the innovation process. Within information systems (IS) research, both customization as a way to serve the inside-out of customers and as a form of customer integration and value co-creation (outside-in) has been considered. However, since many software vendors have consummated the shift from being manufacturers to being service firms, in practice, customization as a
more » ... ice highlights the continuance of customization projects Mobile phones are highly personal, customizable mobile computing devices that allow users to precisely control how they interact with the device and their environment. This would serve two fold purposes of increasing digital literacy and strengthening the information communication network within the mobile. We present a user case study of how 60 mobile phone users personalized their mobile phones during the first few weeks of ownership, and how they perceived different personalization methods. Customizing offerings to match customers' specific needs is a common practice for manufacturers striving to maintain their competence in markets.
doi:10.22214/ijraset.2022.45623 fatcat:jhjfrcxwenbt3gj5rp3nqqodeu