Do Strategies Emerge?

Gadaf Rexhepi, Sadudin Ibraimi
2011 Social Science Research Network  
In almost all the books in the field of strategic management it is pointed that strategies and strategic decision are brought from top management. These strategic decisions then taken as a final products are implemented in all enterprise levels. Strategies then became rules from which enterprises can't evade. But is this possible in a reality, can one man or even a small group of people see the future path of enterprises? Is it possible that this strategos will see all the aspects or problems
more » ... pects or problems with whom the enterprise will face in the future? In this research we try to explain why strategies should emerge, mostly as a result of external factors that influence our enterprises. According to the research that we conducted in 82 enterprises in Republic of Macedonia the result showed that only 7% of enterprises haven't made changes in their strategies. The result also showed that strategies emerge but this changes usually are small and don't influence the main strategy path of enterprises.
doi:10.2139/ssrn.1929068 fatcat:pqe4trvzrzeotiyn3fcutraeni