In almost all the books in the field of strategic management it is pointed that strategies and strategic decision are brought from top management. These strategic decisions then taken as a final products are implemented in all enterprise levels. Strategies then became rules from which enterprises can't evade. But is this possible in a reality, can one man or even a small group of people see the future path of enterprises? Is it possible that this strategos will see all the aspects or problems

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... th whom the enterprise will face in the future? In this research we try to explain why strategies should emerge, mostly as a result of external factors that influence our enterprises. According to the research that we conducted in 82 enterprises in Republic of Macedonia the result showed that only 7% of enterprises haven't made changes in their strategies. The result also showed that strategies emerge but this changes usually are small and don't influence the main strategy path of enterprises.