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Proceedings of the Unhas International Conference on Social and Political Science (UICoSP 2017)
This article discusses the importance of women hair as an identity symbol in relation with the development of information technology and industry. Women hair has became a commodificated human organ. Advertisements of some hair cosmetic products that showed beautiful image of celebrities' hair have bother women as media consumers. Media has been continuing to reproduce taht image. This because an identity crisis among women that could send them into a condition called mimetic crisis. Women trydoi:10.2991/uicosp-17.2017.29 fatcat:lywjdsdkhbhhtor7dd7tqbjzaq