Exploring traditional & non-traditions recruitment strategies discovered Prince & Snyder athletic health model

Bennie Prince, Janea Snyder
2017 460 ~ International Journal of Physical Education, Sports and Health   unpublished
Exploring the effectiveness of traditional and non-traditional recruitment strategies is not a new concept in higher education but many of our higher education institutions are not willing to let go of the traditional concepts of recruitment strategies that currently exists. It is difficult to create the prototype to fit all of the programs on Physical Education & Health that are offered at a university and who to target for these programs. Higher education leaders in these programs have
more » ... d some of the issues by accepting advancing technologies, new marketing and branding strategies. The authors are investigating the melding of the traditional and non-traditional strategies with student input to create the Prince & Snyder Athletic Health Model for student recruitment in the specific programs in health, physical education, and sport management.