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AZKA International Journal of Zakat & Social Finance
The purpose of this study is to explore the opportunities of integrating Islamic Philanthropy and Corporate Social Responsibility Management (CSRM) with Brand Personality concept for enhancing Mudarabah Family Takaful Model. The application of CSRM with the best practice in Islamic Philanthropy has been circulating in recent years. Since Takaful services are only provided to those, who have affordability with a good health condition. But supposedly those have inadequate and suffering from adoi:10.51377/azjaf.vol2no1.49 fatcat:qoyh7ma5bzgzpm2sh2fnzxl36i