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Paying attention to spend time: a cognitive and temporal model for digital consumption
AUTHORS Eric Vincent Carter Eric Vincent Carter (2011). Paying attention to spend time: a cognitive and temporal model for digital consumption. Innovative Marketing , 7(3) ARTICLE INFO RELEASED ON Abstract This paper advances initial propositions towards a renewed emphasis on the role of cognitive and temporal resources for analyzing digital market consumption. Marketing scholars and strategists are aware of the digital market's unique properties, but require planning frameworks with conceptualdoaj:5110e304702046fda20cbfbb72e477f4 fatcat:cxrc33a3dzfntay5e27vzfyxtu