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Paying attention to spend time: a cognitive and temporal model for digital consumption

Eric Vincent Carter
2011 Innovative Marketing  

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AUTHORS Eric Vincent Carter Eric Vincent Carter (2011). Paying attention to spend time: a cognitive and temporal model for digital consumption. Innovative Marketing , 7(3) ARTICLE INFO RELEASED ON Abstract This paper advances initial propositions towards a renewed emphasis on the role of cognitive and temporal resources for analyzing digital market consumption. Marketing scholars and strategists are aware of the digital market's unique properties, but require planning frameworks with conceptual
more » ... validity and commercial value. The proposed mind/time sharing model combines seminal consumer resource exchange theory, pioneering information science and media studies, classic examinations of societal transformation, as well as literature chronicling the emergence of digital market consumption during the World Wide Web's inception. The resulting model contributes a sound theoretical template which can be applied by digital consumer market providers for systematic strategic planning.
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Eric Vincent Carter. "Paying attention to spend time: a cognitive and temporal model for digital consumption." Innovative Marketing (2011)