Regina Raycheva
2015 unpublished
The paper presents a study of the role of craft tradition as opposed to technology and abstract art, for the evolution of modern design for serial production. The first half of the 20 th C witnessed the exploration of different sources, with the aim to create the formal language of postwar material world: traditional craft of different regions; 'royal' styles of the past; avant-garde art (organic sculpture, abstract art, etc.); and the potential of technology. These directions of research
more » ... ed in different evolution lines, among them technologically-driven design of Aalto, Jacobsen, Eames; Scandinavian Vol. 11 N° 4 2015 pp. 627-635 629 wood we can only recognize the typical low, wide and very inclined seat, demonstrating that ergonomic aspect was the only common feature left. The use of shells for seat and back, the bent shape and strip legs, are of the same logic as Eames's. Since with industrial form minimalism takes command, things change drastically visually. Vol. 11 N° 4 2015 pp. 627-635 633 was finished (Dunas1996). When removed, the formed part showed cracks (Fig. 5. h), these parts were cut out and the whole had to be upholstered. That is why later, instead of cutting out openings, the Eameses changed the shell with several separate parts with individual functions and thus came to the LCW chair in 1945. Legs, seat and back were individual modular parts, connected with elastic rubber shock mounts, welded to the wood. Form-building had to leave the original unique mould and arrive at separate functional parts. Fig. 5. Design based on art and technology by authors of the postwar period ONLINE ISSN 2069-7430 Vol. 11 N° 4 2015 pp. 627-635 635 anonymity are innate for modern products and make up the history of man's material world. Anonymous design is the ordinary design for ordinary people, just like them, it made the history of 20 th C world of objects. Originating in the brilliant artistic and 'classical' period of the 1950s, design entered the commercially-required stage in the second half of the century, only to be attacked by individualism once again at the beginning of the 21 st century, with the advent of more advanced technology and materials, as an expression of a cyclic development pattern.