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Celebrity politicians and mass media attract public's attention. News about celebrity politicians become a commodity for mass media and it increases the popularity of the celebrity politicians. This creates relationships of capitalism motion in mass media that has penetrated digital media. Focus of this study is public meanings about celebrity politicians on online media. Using qualitative methods and in-depth interviews, this study shows how the practice of the commodification content ofdoi:10.31334/jl.v1i1.103 fatcat:ec7fdbwplvewpkmcvnqbz3ao2e