A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2017; you can also visit the original URL.
The file type is
There is a growing recognition that branding is a viable avenue for future financial growth and prosperity for agricultural companies and for agribusiness in general. However, little empirical work has been conducted to identify the key success factors in fresh food branding. Also insight into the financial performance of fresh food brands is limited. Based on research among purchase managers in the Netherlands, this article identifies the variables that influence the level of consumerdoi:10.1093/erae/25.2.228 fatcat:bsg7p26dfbb7nhbwevykozjapu